Video and scripts

A short social media video that holds attention. Plan it shot by shot.

Most of a good short video is decided before you press record, so plan one idea, write one sentence per shot and film a single vertical master.

A good video script, in four steps. Start with the payoff.

A short business video works best with four parts in a fixed order, a payoff written before the hook, and about 190 words for each minute.