Best-practice guides
How to write articles, keep a blog going, script videos and post well on each social platform. We check every platform's best practice weekly and update these guides when something changes, so each one shows when it was last updated.
How to write a good article. Ten principles for your site.
Start from your reader's question, write only from facts you can point to, and have a person approve every piece before it goes live.
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LinkedIn posts people read. What works as of October 2026.
One idea, 600 to 1,300 characters, a two-line hook and one real question at the end: this is how a business post gets read on LinkedIn.
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Two links a month. How to post on Facebook now.
Meta is testing a limit of 2 link posts or comments a month for non-paying Pages, so here's how to choose which posts get a link and how to write the rest.
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Instagram captions for business. What to put in the first 125 characters.
The first line of a caption does most of the work, so put the hook and the plain words for your topic there and keep everything else short.
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Threads posts that get replies. The rules in brief.
How long a Threads post should be, how many tags to use and what tone works, with a short check to run before you post.
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YouTube Shorts and long videos: what to set, and what changed in October 2026
The settings for Shorts and long videos, and what YouTube's reach cut for re-uploaded clips means for business channels.
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