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Hynca Media Desk

Contact and FAQ

Email hello@hyncadesk.com and a person will reply, usually within one working day.

Frequently asked questions

Will anything be published without me?

No. Every piece is approved by a person on the Desk. On WordPress it then arrives as a draft and stays a draft until someone presses Publish; anywhere else, you copy or download it and publish it yourself. There is no auto-publish on any plan.

How do you stop it making things up?

Each piece is written from a fact sheet drawn from the source article. A separate check then compares every claim with that fact sheet and with what your own site says. Claims it can't support are narrowed or removed. The source is linked in every piece, and you see the fact sheet and the checks beside the piece when you approve it.

Will it sound like us?

The Desk reads your site's own published writing and proposes a voice: tone, audience, areas, words to use and avoid. You edit and approve it before anything is written for you.

Can it write for LinkedIn, Facebook or a newsletter?

Yes. When you write a piece by hand, choose where it will appear: your website, a LinkedIn article or post, a Facebook post, an email newsletter, a press release or another blog. It's written for that platform's readers and layout, in your voice, and you copy it across. The Desk doesn't post to social media for you.

Can I edit a piece before it goes out?

Yes, on the Desk. Your edits are kept with the piece, and the Desk learns from them: it suggests voice rules from what you changed, for you to apply or dismiss.

Is it AI?

Yes. The Desk uses AI models from Anthropic and OpenAI to read, write and check. That's why every piece is checked against its facts and approved by a person.

Do I need WordPress?

No. With WordPress, approved pieces arrive as drafts through our free plugin. With any other website, or none (a newsletter, social media or print), you copy each approved piece or download it as Word, PDF, Markdown or text.

Do you write in US English?

Yes. Each site is written in UK or US English, with the spelling, idiom and sense of what counts as national news to match. More languages will follow.

Can I choose the story myself?

Yes. Pick a story from your feeds, paste a link to any article (a guide can draw on up to three), or write from your own brief. The piece uses only the facts in those sources or your brief, never anything made up.

Can it write about my own news?

Yes: write from a brief. Say what it's about and give the key points, facts, figures and quotes. It's written in your voice using only what you put in the brief and what your site says about itself. You can choose whether to make a header image.

Do I need an AI account or API key?

No. Everything runs on the Desk. The plugin on your site makes no AI calls.

Can I choose the news sources?

Yes. Each site has its own list of news feeds, which you can add to or remove from at any time.

Can I pause it?

Yes. Turn off "Write automatically" for a site, on the Desk or from the plugin in WordPress. Pieces you've already approved still arrive.

Can my team or my clients approve pieces?

Yes. Invite people as owners, editors or approvers. Only owners and approvers can approve.

Who owns what's written?

Pieces written for you are yours to use. The facts come from the sources, which are credited and linked; the Desk writes its own words rather than copying theirs.

Is my data safe?

Accounts can use two-factor sign-in, the Desk is hosted in London, and we never sell your data. See our privacy notice for the details.

Hynca Media Desk is run by Hynca Consulting Ltd, a company registered in England and Wales (17137404).