Everything the Desk does

News and articles for your website

The Desk reads the news feeds you choose, picks the stories that matter to your readers, and writes them up: news when something has changed, a guide when people need an answer they can keep.

• Written from a fact sheet taken from the source, and every claim checked against it
• Start from a story it found, a link you paste, or a short brief of your own news
• Links to the right pages on your own site, and credits the source
• Suggests one of your site's categories, with SEO title, description and tags
• A header image made for each piece, sized and saved as WebP, JPEG or PNG, with your logo if you like
• Written for where it will appear: your website, a LinkedIn article or post, a Facebook post, an email newsletter, a press release or another blog
• No WordPress? Copy any piece, or download it as Word, PDF, Markdown, text or HTML
• UK or US English, per site
• A compliance block for regulated firms, in every piece

Social posts, written for each platform

Choose the platforms and the Desk writes a separate post for each, from the same facts: LinkedIn, Facebook, Instagram, X, Threads and Google Business Profile. One set costs one credit.

• Each post follows that platform's current best practice: length, where the hook goes, hashtags, and links only where they work
• We check every platform's best practice weekly, and a person here approves any change before the writers use it
• Promote one of your articles, or write from a story, a link or a brief
• Have a set written automatically every time you approve an article
• The image cropped and sized for each platform
• You approve each post, then post or schedule it yourself

Video scripts that hold attention

Scripts for short videos under three minutes on TikTok, Instagram Reels, YouTube Shorts, Facebook Reels and LinkedIn, and for longer YouTube videos with chapters. Built around a strong opening hook, a clear point, and one call to action.

• Timed to the length you choose, by how fast you speak
• Long videos get chapters and a reason to keep watching at each one
• A storyboard beside the words: shots, on-screen text and B-roll ideas
• Download it for a teleprompter app, or the storyboard as a spreadsheet
• Write one from an article, a story, a link or a brief
• Short scripts cost one credit, long ones two

Use the Desk from your AI assistant

The Desk has an MCP server, so AI assistants can work with it for you: add it to Claude or ChatGPT as a connector and sign in, or connect Claude Code, Cursor and other tools with a token. Ask your assistant to find stories for a site, write a piece from a link or a brief, check how it's going, and fetch approved pieces.

• In Claude or ChatGPT, add a custom connector and sign in: no token to copy
• For Claude Code, Cursor and others, a personal token from Settings → AI assistants
• Uses your credits and your sites, with your role in the team
• Your assistant can't approve or publish anything: that stays with a person on the Desk
• Turn a token off at any time

Learns your voice

• Reads your own website to propose your voice, and you approve it before it writes
• Edit any piece on the Desk, and it suggests voice rules from what you changed
• Say why when you turn a piece down, and it takes that into account when choosing the next stories
• You apply the rules you agree with. Nothing changes by itself