One story, every platform. Social posts and video scripts from the same facts.

From one story, a link, a brief or one of your own articles, the Desk writes social posts and video scripts from the same facts, in your voice. You pick the platforms for the posts and the length for the scripts. Every post and script is checked against those facts, and a person approves it before it's ready to use.

This guide draws on Hynca Media Desk's own description of the feature, "Social posts and video scripts from every story", published on 4 October 2026. It covers what you start from, what you get back, what it costs in credits and which decisions remain yours.

What the Desk writes from one story

There are four starting points. You can use a story the Desk has found, a link to a source, a brief you write yourself, or one of your own articles that's already on your site. From any of them, the Desk can write social posts, short video scripts and longer video scripts.

Starting from your own article is useful if you've already published something your readers can find. The posts and scripts are then written from the same facts as that article.

All of those pieces share one set of facts, and that matters more than it might seem. When someone writes a LinkedIn post from memory after reading an article, small changes creep in. A figure gets rounded. A date shifts, or a claim becomes stronger than the source supports. That post is a second version of the news, and nobody has checked it. On the Desk, the post and the script come from the facts the story was written from, so there's only one set to check.

Because they're in your voice too, a follower who clicks through from Instagram to your site reads something that sounds like the same organisation.

How a social post run works

You choose the platforms. The options are LinkedIn, Facebook, Instagram, X, Threads and Google Business Profile. One run writes a separate post for each platform you pick, so a LinkedIn post and an X post from the same story are written differently, each for its own platform.

Each post follows that platform's best practice. That covers the length and character limit, where the hook sits, how many hashtags to use, and links, which are included only where they work on that platform. It also covers the ending: one genuine question or one action. A post that closes with several calls to action, or with a question nobody would answer, reads as filler.

Images are handled per platform as well. Each post's image is cropped and sized for the platform it's going to, so you aren't resizing the same picture six times by hand.

When you choose platforms, pick the ones your readers use. A trade body may find its members on LinkedIn. A local shop or café may prefer Google Business Profile, which people see when they look a business up. An agency can choose differently for each client. A post you'll never get round to publishing is wasted effort, however well it's written. A short list you post to every time usually serves you better.

How the posts keep up with each platform

What works on a platform changes over time. Hynca checks each platform's best practice every week. When something has changed, a person reviews it before the writers use it. How your posts are written doesn't shift without someone looking at the change first.

You can also set a site to have posts written automatically. With automatic posts, a set of posts is written every time an article is approved. This suits a site that publishes regularly and wants social posts ready alongside each article, without starting a separate run each time. If you manage several client sites, you can decide site by site whether automatic posts are worth switching on. A client who publishes once a month may be happier starting runs by hand.

What a short video script looks like

Short scripts are for videos under three minutes. They're written for TikTok, Instagram Reels, YouTube Shorts, Facebook Reels and LinkedIn.

Each short script follows an adapted version of Chris Goor's H.I.D.E. method, in a fixed order. It opens with a hook of about 10 to 14 words, with the keyword spoken. Next comes a line on who you are, then a moment of intrigue. After that comes the value, which is what the viewer needs to know from the story. It finishes with one soft ask.

The moment of intrigue has a firm rule. It's either a true story or a common misconception, and never an invented anecdote. A made-up line about something a customer said last week can grab attention, but the Desk doesn't write those. A common misconception often works well for news: if your members tend to assume something about a rule change, the script can start from that assumption and then set it right.

When you read a short script before approving it, start with the hook. Count it against the 10 to 14 words and check that the keyword is spoken in it. Then make sure the line on who you are is accurate for your organisation today. Finally, decide whether you'd be comfortable standing behind the moment of intrigue on camera. You're the one saying it, so it should sound like you and be true.

Longer YouTube videos and what comes with every script

Long scripts are for longer YouTube videos, and they're split into chapters. Each long script gives the viewer a reason to keep watching about a third and two thirds through, the points where a longer video tends to need a fresh pull forward. Chapters also let you plan the recording in sections, one at a time.

Every script, short or long, is timed to the length you choose. Each one comes with a storyboard setting out the shot, the on-screen text and the B-roll, as well as teleprompter text you can download and a caption to post with the video.

The storyboard helps most on the day of recording. If you know which shots you need and which B-roll to gather before you start, you spend less time deciding what to film. Download the teleprompter text and read it aloud once. Any phrase that trips you up, or that you'd never say in conversation, is worth rewording before approval. Then record.

What it costs in credits

A set of social posts uses 1 credit for up to three platforms, or 2 credits for four to six. Posts that promote one of your own articles use its image; posts written from a story or a brief can have a new image for 1 credit more. A short script uses 2 credits. A long script uses 5 credits.

Here's a worked example. You have one story and want the most from it. You choose all six platforms for social posts, which is 2 credits, plus 1 for a new image. You add one short script for Reels and Shorts, which is another 2 credits. You add one long script for YouTube, at 5 credits. The total is 10 credits for posts on six platforms with their image, a short video script and a long video script, all from that one story.

Now take a smaller version. A member organisation wants LinkedIn and Facebook posts promoting its latest article, plus a short script for a LinkedIn video. The posts use the article's image, so that's 1 credit for the posts and 2 credits for the short script, 3 credits in all. If it does the same for four articles over a month, that's 12 credits. Doing the sum this way before you start helps you decide which stories deserve a video and which only need posts.

The pricing page lists what every piece uses and how many credits each plan includes.

What stays with you

The Desk doesn't post to social media itself. You post the approved posts, and you record the approved scripts. Your social accounts and your face on camera belong to you, and so does the decision about when something goes out under your name.

One common mistake undoes much of this. After approving a post, someone edits it by hand in the platform, adds a figure from memory, and publishes. That edited post is now the unchecked second version the whole process was built to avoid. If something needs changing, change it on the Desk before you approve, so the post still matches the facts.

To see the full process from setup to approval, read how the Desk works.

Nothing reaches your followers without you.