Your site's news, kept current. Without writing it yourself.

You can keep your website's news fresh without writing a word of it yourself. Hynca Media Desk finds the stories, writes them up and checks them. You decide which ones go on your site, and nothing appears there until you do.

This explainer is based on our own guide, "Why your website needs fresh news, and how to keep it fresh without writing", which Hynca Media Desk published on 4 October 2026. That guide describes our service, so read it as our account of how the Desk works. It's written for owners of small businesses and member organisations, and for the people who look after their websites. That includes agencies running sites for clients.

What does an old news page say about your site?

A website whose last news post is months old tells visitors and search engines that the business isn't paying attention. That's the Desk's judgement. The guide doesn't put a number on it, and neither will we.

A news page makes a quiet promise: we follow what's happening, and we'll tell you about it. Most pages on a website don't show their age. The news page does, because a date sits next to every item. When the newest post is from last spring, the promise looks broken, however accurate the rest of the site is, and every month without a new story makes the gap a little wider.

The people who feel this most are easy to picture. A small business owner built a site and then got busy. A member organisation wants members to come back between renewals. A trade body's members expect it to know what's changing before they do. An agency looks after several client sites and can't write news for each one by hand.

Why is it so hard to keep up?

Time. Finding stories, checking the facts and writing them up properly takes hours a week that most owners don't have.

Each of those is a job in its own right. Finding stories means reading widely and sorting what's relevant from what isn't. Checking means going back to the source and making sure each claim holds up. Writing means turning all of it into something your readers can use, in words that sound like your organisation. Rush any one of them and the result gets worse. A story with a wrong figure does more harm than no story at all.

Owners rarely stop caring about their news. The work simply doesn't fit around running a business, serving members or managing client accounts. For an agency, the load grows with every client site it takes on, because each site has its own readers and its own trade to follow.

What kind of news actually helps your readers?

What helps is regular, useful news and guides about what's changing in your trade and area, written for your customers or members. Volume on its own does little. Each part of that description has a job.

Regular means a steady rhythm. A burst of five stories followed by months of silence leaves the page looking just as neglected, only later. Useful means the reader can act on the story, or at least understands something they didn't before. Your trade and area means the story is close to home for the people reading it. Written for your customers or members means it says what the change means for them, in words they'd use themselves.

Guides deserve a place alongside news. A news story reports a change; a guide explains how to deal with it, and it stays useful for months after the news has moved on. A site with a mix of both gives readers a reason to visit today and a reason to search it later.

Choosing the stories is the first editorial decision, and it's the one most often skipped. It's tempting to post whatever is easiest to find. A general business story that could sit on any site does little for yours. A trade body's members want to hear about changes to the rules they work under. A local firm's customers want to know about things that affect them where they live and work. The test is short: would your readers be glad they read it?

The most common mistake is writing for the business and forgetting the reader. Picture a story about a rule change that only repeats what the rule says. It's accurate, and nobody finishes it. Now picture the same story opening with who is affected and what they need to do. That version gets read.

How does the Desk find, write and check each story?

The Desk takes on the work that eats the time, in a fixed order. It reads the news feeds you choose. From those, it picks the stories that matter to your readers. It writes each story from the source's own facts, in your site's voice. Then it checks every claim.

The feeds come first because everything follows from them. The stories the Desk picks can only be as relevant as the feeds it reads, so choose them with care. When you set them up, think about where your readers' concerns start: the bodies that set the rules in your trade, and the news that covers your area.

Writing from the source's own facts is the part that protects you. If the source doesn't say something, the story doesn't either. That can make a piece shorter than you might expect, and a shorter story that's right serves your readers better than a longer one that guesses.

Writing in your site's voice is the part your readers notice. The same change can read very differently on a trade body's site and on a local firm's site. One may need the detail of what members must do; the other may need a plain account of what customers will see. Each piece is written for the readers of the site it's going on, so it sounds like it belongs there. For agencies, each client's site gets stories in its own voice, which matters when two clients work in the same trade but speak to very different readers.

The check comes last. Every claim in the finished story is checked before the story reaches you.

Who decides what gets published?

You do. The Desk waits for a person to approve each story. Nothing is published by itself, on any plan, and there is no setting that turns this off.

What happens after approval depends on your site. On WordPress, the approved story arrives as a draft; on other platforms, you copy or download it and add it to your site yourself. A WordPress draft gives you one more look before it goes live, so check how it sits on your page and make any final changes there.

Reading and approving takes a few minutes a week. The work you keep is the work that needs you: deciding whether a story belongs on your site, and whether it says what you'd want it to say.

Two habits make those minutes count. Set aside the same slot each week, so approving becomes routine and the page keeps its rhythm. Then read each story as one of your readers would. Ask whether it's useful to them and whether it sounds like you. If it doesn't fit your site, don't approve it. Turning a story down is part of the job, and it keeps your news page worth reading.

For agencies, the same rule holds on every client site. Someone still reads and approves each story, so decide early who that person is for each client. It might be you, or it might be someone on the client's side who knows their customers better than anyone.

What does it cost, and how do you try it?

Plans start at £29 a month. At that starting price, a year comes to £348. If you're budgeting for a client or for a member organisation's accounts, ask whether the figure you're quoted includes VAT before you set it against the year.

Every plan comes with a 14-day free trial, and the trial includes 10 credits. Ask what a credit covers before you start, so you can plan how to spend the 10 you have.

Fourteen days is two working weeks. That gives you two of your weekly approval slots, which is enough to see whether the routine holds. Use the first week to set up your feeds and read what arrives. Use the second to judge the stories against the test above: would your readers be glad they read them? Approve only the ones you'd be happy to put your name to, and turn down the rest.

By the end of the fortnight you'll know whether the stories fit your readers and whether they sound like your site. You'll also know whether the time it asks of you fits your week.

Ready to see it on your own site? Start the trial and judge it one story at a time. You approve every piece that goes live.